REAL ESTATE COPYWRITING
Anyone who's shopped for a home (or snooped the homes for sale in their 'hood) knows that real estate copywriting is a... singular genre. Superlatives are the best! And the more features a writer can fit into a thousand-character MLS listing, the bestest.
But a good listing is more than its list. Features can add up to a story; a light touch of narrative can turn a house into a future home. When writing the listing for the two-unit property below, I stayed within the familiar architecture and voice of the real estate genre while also sketching a picture of mornings and evenings at "home."
UNPARALLELED VIEWS IN THE HEART OF EUREKA VALLEY
Perched atop Kite Hill Park, this light-flooded, vacant two-unit seems to float over the city, offering enviable hilltop views north to Buena Vista Park and Corona Heights. To the west, Sutro Tower peaks through the lush, mature trees shading each unit’s private, full-length rear deck. The three-bedroom, two-bath upper unit and one-bedroom, one-bath lower unit are accessed by separate exterior and garage entrances, creating flexible potential for this property to be used as a live-in investment or versatile home/office combo. Set at the end of a secluded cul-de-sac in sought-after Eureka Valley, this is a hilltop oasis in the heart of the city.
The large upper unit immediately welcomes you into a bright, open-plan living and dining room anchored by a graceful white brick wood-burning fireplace and a generous sit-in window ideal for taking in the north-facing views across Kite Hill. The room’s handsome hardwood floors and crown moldings are set off by natural light flooding through the two ample windows and a sliding glass door along the rear wall. On warm days, leave the sliding door open onto the spacious private back deck for seamless indoor/outdoor living or socially distanced entertaining. On cool evenings, enjoy sparkling city views as you get cozy by the fire.
A thoughtful wall cut-out extends the open-living vibe from the dining area into the adjacent eat-in kitchen, freshly appointed with beautiful quartz countertops and all new appliances, including a gas stovetop/range, dishwasher, microwave, and refrigerator. Another sliding glass door here provides tons of light and invites a step outside for morning coffee or evening cocktails on the deck.
Just down a slender hall from the kitchen, a generous full bath is made more spacious by light pouring through a large skylight overhead. Across the hall, two roomy bedrooms frame the home’s spectacular north-facing views with oversized picture windows. At the end of the hall, a serene master suite boasts double closets and a private, spa-like bath with a large, glass-enclosed shower made luminous by yet another soaring skylight.
Stairs lead directly from the hall into the unit’s tandem two-car garage space and shared laundry area.
The one-bedroom lower unit is an ideal home office, rental unit, or Airbnb opportunity. Like the upper unit, this space gets tons of light from west and north facing windows. The rear wall of the main living area is dominated by a sliding glass door that opens into a glass-enclosed patio space—perfect for use as a charming dining area, a plant-filled sunroom, or even a quiet, sunlit home office or workout space. The patio leads out onto the unit’s full-sized rear deck with views north across Kite Hill and west to Twin Peaks.
The unit’s cozy galley kitchen features gas cooking, all new appliances, and Kite Hill views from a bright window over the sink. The bedroom has great closet space and a west-facing picture window overlooking the deck and greenery beyond. A full bath and convenient built-in shelving complete this comfortable space. A private garage entrance leads directly to the unit’s one-car garage parking and the shared laundry area. Like the unit above, this unit has been refreshed with new carpet and paint and is ready for move in.
Located right in the center of the city, Eureka Valley could be called the heart of San Francisco. Populated with iconic Victorians, Eureka Valley’s hilly residential areas offer city living at its most charming, and some of SF’s best views. For those who like urban hikes, the neighborhood boasts numerous public staircases and parks, including the Pemberton Steps, Kite Hill, and Tank Hill, and is adjacent to landmarks like Twin Peaks, Buena Vista Park, and Dolores Park in the Mission. The Castro’s culture and nightlife, Valencia Street’s restaurants, and the shops of Noe Valley are all a quick walk or bike ride. Multiple MUNI bus lines make it a breeze to get around the city, and Market Street gets you to the freeway in minutes.