I’m a San Francisco–based content writer and strategist with a background in professional copyediting and recent experience in product marketing and content strategy.
I help (mostly, but not exclusively, tech) brands find and speak to their target audiences with focused, empathetic messaging that grows sales and enhances user experiences. I'm equally comfortable simplifying technical material and brainstorming creative sales and marketing copy, and small details thrill me as much as big questions—each puts the other in perspective. My focus, no matter the project, is on telling effective stories and reducing friction for readers and users.
I have a certificate from UC Berkeley Extension's Professional Sequence in Editing and an MFA in Poetry and Literary Translation from San Francisco State University. I'm currently self-educating on UX writing, accessibility, and content strategy principles, learning how to make the digital spaces we inhabit truly useful, supportive, and inclusive.
Good writing happens when a writer is fully invested in their topic. Lucky me, I have indiscriminate curiosity—give me a subject to learn about and I’ll dig in deep.
I’ve written copy about blues bands, cybersecurity, healthcare, corporate systems, sustainable farming, personal growth, customer care, homes for sale, bourbon tasting, neighborhood book stores… And I’ve done it in all kinds of forms: how-tos, video scripts, short radio spots, staff training manuals, real estate listings, technical support FAQs, white papers, About Me sections...
What’s your project?
It’s true. Everything really is in the details. Copyediting is all about working with the particulars, breaking language down to the level of the word, the apostrophe, the all-important (or completely optional) comma. To capitalize or not? To hyphen, en dash, or em dash? When is the passive voice appropriate, even (gasp) preferred? Giving these details their due can transform a piece.
Editing our own writing well is tough. Usage quirks, verbal tics, redundant phrasing—we all have our vices. A fresh set of eyes and ears is often needed to really lift writing off the page.
Want me to take a look?